Ian Hodge On Starting A Successful Dominion-Minded Business

A few weeks ago, I asked a question about how we as Christians can start a successful dominion-minded business. Ian Hodge, who was a long-time friend of R.J. Rushdoony, and a contributor to the Chalcedon Foundation provided an answer that I believe can serve as a helpful starting place. Hodge answered:

"Josh, there are only two questions you must be able to answer to make your business successful. 

1. Why on earth would anyone in their right mind buy the product or service I am offering? 

2. Why on earth would anyone in their right mind buy that product or service from me? 

The first question helps to identify if there is a need for the product or service you offer. Your answer to the second question should identify what you do differently to everyone else in the industry, and thus forms the marketing campaign for your business. 

I would ONLY read books by business growth experts who have a multi-year successful track record in advising many businesses and growing those businesses. That means, get your advice from successful business/marketing managers not salesmen or women who have the gift of the gab (as we say in Australia) and very little track record in building sustainable businesses."

If we want to build a successful business from the ground up, we must first determine if there is a need.

So for example, my wife owns a photography business here in Southern, West Virginia. There are eight high schools within a fifty-mile radius. If you think about it, that's a whole lot of seniors graduating on a yearly basis. There is a need for senior photography. However, she's not the only person that's figured that out. This leads to Hodge's second point.

Once we determine if there is a need, we must identify what it is that sets us apart from everyone else in the industry.

As Hodge stated, this forms the marketing campaign for your business. For my wife, what sets her apart is that she not only offers quality photography services, but she also offers high quality videography services. She is the only photographer in the area that offers these kinds of services. So, whenever it comes to marketing, this point is highlighted in her campaign.

If you're interesting in starting a Dominion-Minded Business, ask yourself these two questions: Why would anyone buy the product or service I am offering, and why would anyone buy that particular product or service from me. When you're able to answer these questions and answer them well, you're on the path to building a successful business from the ground up.

Teaching Dominion To A Twelve Year-Old

(This article was originally written by Mark Hoverson and published on the Chalcedon website)

It is a challenge for a teacher to demystify seemingly lofty concepts before the eyes of their pupils. Jesus Christ illustrated how to teach great ideas through using images. He taught that the kingdom of heaven (a shadowy and vague concept even to the learned) was like a woman who found a coin. He said the kingdom was like a pinch of leaven in bread dough. Likewise, as we teach the concept of godly dominion to our children and others, we must not pretend that just saying the word dominion, or using the phrase go take dominion, will be enough to impart any understanding.

Recently, while with a group of very active churchmen, I shared that the purpose of our lives was to take godly dominion over the earth (Gen. 1:28). They were bewildered. The senior pastor of twenty years asked, What is dominion? Later on, a man from that group said to me very piously, Well, we can't expect to go dominate the world. He thought that because the word dominion looked like the word dominate, they must mean the same thing (and because the term dominion is used mainly in the Old Testament, it must somehow be cast away as harsh and expired). If misunderstanding triumphs among seasoned churchmen, how can we hope that our children will emerge from their youth with a clear sense of what taking dominion is all about? For example, the majority of children under the age of twelve, and most American churchmen, cannot read Rushdoony's theological teachings on dominion for themselves. So we must teach them using unsophisticated and common materials like Jesus did.

Behold the Tomato!

Bear with me while I illustrate: Place a tomato in front of your child and ask, How could we, using all the intelligence and resources available to us, take dominion over this tomato? Immediately, the idea of dominating the tomato through pounding it with his fist doesn't make much sense. With a little bantering and guided discussion, help him understand that the idea of dominion is to maximize the use of that tomato. Ideas could be to take the seeds and replant them, grow a tomato garden, sell them for profit, take that profit and tithe on it, hire workers to tend the garden, donate stewed tomatoes to the poor, contribute tomatoes to science for medicinal studies, research the uses of tomato-based products, etc. Require your child to study the life of dominion-man George Washington Carver and his work in unlocking the usefulness of peanuts. The important thing to impress upon your child is the earthly reality of God's assignment to take the entirety of the earth (making mention of the soil, beasts, and trees, as well as reminding your child that part of creation includes his own human body, brains, and energy) and make it flourish to the glory of God. Leave him no room to imagine that spirituality is abstract, otherworldly, or in any way unrelated to normal living.

As we pursue the weighty task of dominion, let us remember the earth is drenched in the revelation of God. It is to His genius and glory that the world is a giant pedagogical aid (Rom. 1:20). Therefore, we must learn to teach our children the deepest things of the kingdom, like our calling to dominion, through coins and tomatoes. If we fail to teach the urgency and duty to reconstruct the earth to God's glory, we rob our children of the very meaning and essence of Biblical faith.